![]() Some contemporary script fonts attempt to replicate the natural flow of writing in a very elegant way, with swooshes and end strokes that swing back underneath the letters for emphasis. As a result, there are many different styles. ![]() Script fonts mimic the features you'd find in handwriting. See more: Our pick of the best script fonts.Defining feature: Mimics handwriting or calligraphy.For modern, minimal and accessible design, sans-serifs are the way forward. Erik Spiekermann's Meta is considered to be a Helvetica with personality, while Frutiger was an instant bestseller when introduced in 1977. Humanist typographers like Edward Johnston softened this approach by introducing width variation and conceding that, for instance, an O did not necessarily have to be a perfect circle and could be more readable and efficient as a narrower oval.Īfter his arrest, Renner fled to Switzerland where he influenced Swiss modernism, a movement that produced the mightiest sans-serif of them all: Helvetica. Renner and later Jan Tschichold believed that clean, efficient typefaces could be engineered using the basic building blocks of geometry – circles, triangles and squares. Sans-serif Johnston is full of genius touches The famous Hope poster promoting Barack Obama uses one of the world's most popular sans-serifs: Gotham. Designers find them particularly useful for posters, signs and digital screens. They’re popular in a corporate context, often regarded as the typefaces of ‘big tech’. The absence of narrow and fiddly serifs mean they function better on screens, making them excellent for websites, apps and on-screen identities. Originally designed for display purposes, sans-serif typefaces have been refined to work well as body copy and other layout elements such as captions and annotations. Classic examples: Helvetica, Gotham, Akzidenz Grotesk, FuturaĪs the name suggests, sans-serif typefaces are without serifs. ![]() Defining feature: No extensions on the end of letter strokes.Copperplate's serifs are sharp, stubby and distinctive, while Rockwell is the archetypal slab serif – in which there is very little contrast between the thickness of the serifs and the main strokes.Īside from Bodoni, classics include the 18th century typeface Caslon Trajan, which takes inspiration directly from Roman letter cuts and Eames Century Modern for a 20th century design-informed feel. The rapier-thin serifs of Bodoni are a feature that excite type designers who use it. Not all serifs feel classic – Monotype's Rockwell is both strong and unsentimentalĪlongside the X-height, proportions, contrast (thickness of the vertical and horizontal strokes), serifs offer typographers a fantastic way to give their creations… character.
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